Exhibitor Magazine states:
“91% of those companies who use pre-show invitations reported their efforts met or exceeded initial expectations, helping to drive booth traffic and generate sales leads.”
It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all networks – web, social media, mobile, direct mail, point of sale, etc. You can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle SegMark’s unique and complete strategies for exhibitor marketing are second to none.
We have successfully developed and implemented customized promotional programs including emailed invitations (eVites), electronic print invitations, digital guest passes, web banners, and post-show follow up platforms for national and international shows.
SegMark has 30 years of exhibitor marketing experience in its archives. Our deep insight and understanding of exhibitor behavior, needs and preferences paired with our select integrated technology empowers show management to engage positively with their participants, ultimately making these interactions lucrative for the shows themselves.
In addition, SegMark has international experience in successfully designing and launching multilingual sites and programs for our diverse clientele.
Email invitations (eVites) are an essential strategy for event/exhibitor promotion. Our eVite program markets the entire event while also providing individual exhibitor businesses customized emails in a user-friendly platform. We create event-branded templates for exhibitors to utilize in marketing their company - customized with the exhibitor's company banner, name, booth number, online profile, photos and message. We can send the eVite to the Exhibitor to deploy, or Exhibitors may send us their own lists* and we will deploy for them. This is a great way to promote presence at the show and invite prospects and clients to attend.
*We delete all Exhibitor email lists once eVite has been deployed. We do not share lists with anyone. If needed, we can provide a List Confidentiality Agreement, or we can accept a legal agreement form from an exhibitor.
Learn more about email marketing by clicking here.
Using a Show's own promotional video, we personalize with exhibitor company information, booth number and promo code. Using an opening and closing exhibitor customized frame, with the event's promotional video in the middle, exhibitors may post this video to websites and social media platforms.
Customized digital web banners with event branding and exhibitor booth number, great for websites, in emails and newsletters. Social media banners are sized according to platform standards. Fully flexible to custom order the exact size you need.
PASSES - Custom passes are a great promotion for events and shows. While online tickets have been replaced by some, people still like handing a pass to a potential client or current one. So why not use this platform for branding and promotion?
The front of the pass displays Exhibitor company name, booth number and a promotional message. The back of the pass contains Show branding and information.
POSTCARDS - We’ll mail customized postcard invitations directly to your prospects. Personalize the front with Exhibitor company name, booth # and a custom message, while the back contains a “Free Pass” to the Show.
100% user-friendly, order online 24/7 and passes and/or postcards will be printed and sent.
Do it faster and better with digital marketing tools. You NEED to reach out to prospects.
Just because the event has ended, doesn't mean your sales stop. Segmark's post-show follow up program helps you in messaging show leads.
Don't leave those new contacts hanging - let SegMark help with your lead follow up.
Create e-mail campaigns? E-vite customers to events? It’s in your hands. Because it’s your Event portal. Using simple, carefully designed and branded templates, you are free to create, update and order everything from e-mail campaigns, web banners, videos to digital guest passes, direct-mail postcards and customized printed tickets.
Once your online event marketing portal is up and running, you and your exhibitors can use it 24/7 from anywhere.
100% user-friendly with back up support from SegMark's own customer service staff.
Webinars are a growing discipline in the importance of impacting a business’ bottom line. Clear, concise messaging wrapped in a smart, well-run webinar is one of the most powerful tools in the business toolbox.
SegMark will host and present organized, content-rich, and informative webinars connecting your company to your targeted audience. We use webinars to introduce Event marketing programs, how to access and utilize them.
We also record the webinars and supply a link to event management for additional use.
The QR Code market is seeing a massive surge because they offer touch free powered solutions.
If you are looking for a QR Code solution, SegMark has it. We can generate QR Codes in different sizes, colors, with embedded text, logos, and images.
SegMark QR Codes can link to free text, a URL, a contact email address, or phone number. We can even create a pattern style!