Everyone has at one time or another come up with a great idea on how to sell something. So when internet companies tell you all you need is a subscription to their service and you can do it all yourself, it seems like a pretty good idea.
In fact, their services only allow business owners to send more irrelevant messages to more uninterested people at a faster rate. Let’s face it, buying QuickBooks does not a CPA make, nor does a hammer a Carpenter make. So whether you plan on deploying your own e-mails, or re-doing your website yourself, or designing your direct mail pieces, don't just think about the cost of delivery; think foremost about the content, the message, the relevance of your communication.
Then Call SegMark.
When the right people are given the right message at the right time, it can be a beautiful and impactful thing.
What segmented marketing brings to the table is personalization, customization, relevance, targeting, profiling, content management, testing, tracking, engaging, measuring and closing. This is what SegMark specializes in.
The true value of SegMark Solutions is our understanding and deployment of segmented marketing. Our ability to target specific messages to specific audiences represents a smarter spend for your marketing dollar – especially in these budget-tight times. We offer highly effective methodologies and technologies to accomplish even the most ambitious marketing goals.
Our recommendation? Stop casting a wide, wasteful net — and start pinpointing your audiences and messages. It’s more efficient, more relevant, more manageable, and more affordable.
Social media allows people to create, share and exchange information and ideas in virtual communities and networks. It is one of the most powerful marketing tools available; but first we’ll determine whether this is right for you, and whether you are ready for it.
Studies by independent research groups show that rating and reviewing sites influence consumer shopping behavior. The point is: good or bad? That's why we also like to look at the other side, anti-social media, before we commit you to these programs. Social media is first and foremost, social. Not all businesses benefit from social media.
Social media differs from traditional media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. It is exceedingly accessible and comparatively inexpensive. Today, the thought that so many people get their news from social media is scary. In addition, social media postings once posted have life. And negative comments can damage reputations of people and businesses.
A key point to understanding the structure of social media is that you cannot completely control your message through social media, but rather you can simply begin to participate in the "conversation" expecting that you can achieve a significant influence in that conversation.
This is the process of “building social authority.” This is where you become effective.
Let’s face it, there are tons of DIY e-mail marketing services and softwares, all well-suited to people who have the time and expertise to design and deploy successful campaigns. Do you?
Just because your brother-in-law owns a plunger doesn’t qualify him to fix your sink. Just because he subscribes to Constant Contact™ doesn’t make him an e-mail marketing pro.
With SegMark, your e-mail marketing is in good hands. We can fill the gaps where you need advice, we can code HTML for you, we can select effective subject lines, and we can test the process. Are they not receiving your message? Are they receiving it but not opening it? Opening but not reading? Reading but not acting on your offer? By testing and refining at all stages, we increase deliverability, relevance and response.
We can also obtain lists for you — qualified lists that reach the people who want your products or service. We implement innovative e-mail address acquisition strategies so you can build your own lists. Then we keep your lists clean, we manage them, we profile them so they work harder for you.
Let’s take it a step further. We can develop drip-marketing campaigns for you, or setup a series of e-mails that are event-triggered so each subsequent message is better targeted and more relevant. We can add profiling and filtering to decide who gets what message when, and we can custom design dynamic content so that each message is specifically tailored to the recipients’ interests.
By testing and refining at all stages, we increase deliverability, relevance and response. Email marketing: Do it correctly. Do it strategically.
Click here for more Email Statistics.
Domain names, domain registrations and renewals, website and email hosting, web servers, local area networks, uniform resource locators, WYSIWYG – is this just gibberish to you?
Whether you need simple pages, striking galleries, a professional blog, or an online store, SegMark builds your website to your needs and will maintain it at your request. Want a self-managed website? Together we develop the overall look and feel of your site, place your content and photos. Once set up, we train you in the elements, and then let you take over maintaining your own site. All sites are designated with responsive-layouts, meaning they are tablet and mobile-ready right from the start.
Self-managed Websites. We develop the overall look and feel of your site, place your content and photos, and then we turn it over to you for routine updates and maintenance. We use different and effective website design softwares depending on your business requirements, budget, and the expected complexity of the site as we develop it with you. Content is controlled by you using new management interfaces that work very much like simple Word documents. Together we set up your site, train you in the elements, and then let you take over maintaining your own site. Do you really want to pay someone $200.00 to update your phone number?
SEO Tactics. SegMark will set you up with the latest SEO (Search Engine Optimization) procedures for your website. There are many optimization techniques to help make your website more visible on search engines. Did you know that there is a list of hundreds of sites that can increase your site's search engine credibility, thus improving your rankings on search engines?
SegMark has the list.
Digital marketing is a field that is constantly evolving. With each new social platform launch, mobile device upgrade or website redesign, your strategy in reaching your target audience also changes. You need to modify current strategies, create new innovative campaigns and implement best practices.
People use multiple digital networks and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.
While websites and social media platforms are most closely associated with digital marketing, others include videos, wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, and many others.
With all the changes taking place in the digital marketing world, your business’s digital footprint is very important. Digital media is so prevalent that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know.
Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them over you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Let SegMark build a digital customer-centric marketing strategy for you.
It really doesn’t matter how good your marketing piece is, how beautifully designed your e-mail is, how compelling your offer. If you send it to the wrong person, an unqualified audience, it ends up in the trash — actual or virtual.
So let’s talk about lists.
Common lists come from two main sources: 1) existing customers and 2) lists purchased or rented from list vendors. For the most part, they tend to be static. They are comfortably nestled in a database and are seldom tweaked.
SegMark has developed a network of list brokers that will find the right list for you — the first time. SegMark also has a number of innovative processes designed to help you acquire and build your own lists, according to your parameters.
Once you have your lists, SegMark turns them into workhorses. They are constantly updated, filtered, profiled, cleaned and refined to make sure only relevant messages get to qualified prospects.
The lesson is simple: If you consistently deliver your message to interested parties, you’ll not only save money, you’ll make money.
It all starts with the list. And a call to SegMark, of course.
From any browser, you have the power to control all your marketing. SegMark's ePortals provide an online“catalog” of all your marketing materials.
Using simple, carefully designed and branded templates, you are free to create, update and order everything from e-mail campaigns to direct-mail postcards to printed brochures to business cards. Once your online marketing portal is up and running, you can manage it anytime, 24/7, from anywhere.
Re-order business cards? Create e-mail campaigns? E-vite customers to events? It’s in your hands. Because it’s YOUR portal. Edit a product-specific pamphlet in seconds… we receive your printing order within minutes… print and mail it within hours… your customers or prospects receive it in just a few days. Our marketing portals make it possible.
It may be the age of the Internet and social media, but print remains a powerful and viable component of any smart marketing strategy. It can be cost effective, convenient, and offers vast exposure. As printing veterans, SegMark offers variable printing opportunities administered to fit your printing budget.
SegMark works with large formats (up to 28" x 40.5"), Small formats (from 4" x 5" to 11" x 17"), variable data, short runs and half-web/full-web presses.
The power of the press yields the proficiency of the print.
Mailing a letter or a card may be easy, but when it comes to successfully completing a direct mail campaign, the complexities can be daunting.
We know the tools of the trade and have invested in the finest equipment and state-of-the-art software. By continually monitoring the latest mailing procedures and technologies, we ensure that all jobs are completed to the highest industry standards.
Rather than receiving printed materials then managing distribution on their own, many of our clients rely on SegMark as their fulfillment and mailing center. We distribute and manage materials in large quantities (from the hundreds to the millions annually) for customers in the U.S. and internationally. In-house mailing and fulfillment services not only save our clients precious time, but also help improve cost control.
SegMark has a complete solution for all of your mailing needs. We provide automated high-speed insertion of reply cards, marketing inserts, and envelopes. Our services include:
NCOA (National Change of Address) and CASS Certification of your mail; Intelligent Inserting; Intelligent Mail Bar-coding and Presorting; Accumulate and Fold Inserting; 6x9 and 9x12 Inserting; Match Mailing; Ink jetting and Wafer Sealing.
As a USPS Business Partner, we help clients take advantage of lower postage rates through Mail-piece design assistance; Enhancement of mailing lists; Advice on the use of automated first class and standard mail; Process all of our mail files through postage software for maximum discounts; Assistance in the use of automated postage-affixing methods including preprinted permit indicia and metering; Deliver to multiple USPS locations as needed.
At SegMark Solutions, we have extensive knowledge of the intricacies of U.S. Postal Service rules and the latest advances prior to every mailing.
Our SegMarkViewer is a unique digital tool to showcase your information in an electronic reader format viewable online. Display an interactive online catalog, magazine, brochure, informational pages, handbooks, presentations and proposals.
E-mail it as a link, allow downloads of PDF pages, embed links and videos, share through social media, print pages or coupons.
Consumers lean towards online reading of newspapers, magazines, and books -- a market that is growing by millions each year. Maybe you don’t have a book to post online, but we have successfully engaged clients in digital publication of current marketing and business processes.
Imagine emailing a simple link to a potential client. Your client clicks the link, and there is your proposal – neat, professional, efficient, in a page-by-page digital viewer format. Presentation is everything. Place yourself ahead of your competitors with this digital tool.
Our powerful digital publication tool allows you to embed a publication directly into your own business’ website. Ask for a SegMarkViewer demonstration.
When we say SegMark is a full-service resource for small businesses, we mean soup-to-nuts, head-to-toe, bumper-to-bumper. That includes concept, design, copywriting, production and media placement. When it comes to Creative Services, we can adhere to your existing design guidelines, or create fresh concepts from scratch - with your ongoing input and marketing objectives in mind.
Our policy? Ordinary, everyday design and copy will yield ordinary, everyday results. If you want a compelling response from your audience, you need compelling creative to make it happen.
By no small coincidence, we provide that kind of creative firepower for small businesses of every variety. Specifically:
• We layout printed material, collateral, stationery, using your logos and colors, or new ones we create for you
• We write copy for your ads, literature, websites, e-mails, even skywriting and billboard campaigns
• We design hard-working websites - with content management, so you can do updates yourself
• We create e-mail campaigns, subject lines, dynamic content management, and split-test so your messages have relevance
• We develop complete campaigns so you utilize multiple or cross-channel media to maximize your exposure and response
Welcome to the "art of delivering a relevant message to a qualified audience."
SegMark is a leader in developing a plan, communicating with prospects and customers, tracking and measuring results, profiling your clients, and dramatically reducing marketing costs via proven online and offline technologies.
Traditional marketing efforts include newspapers, magazine advertising, vendor listings in industry publications, etc. – and conventional printed direct mail piece(s), both stand alone and within advertising opportunities (ie: inserts in newspapers). Radio and television are also traditional in nature; let us help you decide if these outlets are right for you and your brand. Other outlets of traditional media include signage opportunities (billboards/banners/bus signs/etc.), educational seminars, “road shows” open to the public, among other promotional and public relations initiatives.
Print and broadcast media are still means of reaching vast audiences with relevant messages. Cable TV provides highly targeted audiences at very low cost per impression.
The internet has changed traditional marketing efforts to include online advertising opportunities. Social Media has taken things even farther. Let us guide you through the world of hits, clicks, opens, reads, visitors and page views.
SegMark Solutions provides professionalism, strategic thinking and experience in PR tactics to our clients. We offer and execute a full range of public relations services supporting a national client base across a wide range of diverse industries.
Our strengths extend from research to strategy to creative ideas to execution; our core capabilities go beyond the average list of PR services.
SegMark specializes in: Brand development; Communications strategy; Corporate communications and presentations; Digital/Social Media strategy, promotions and execution; Editorial services (writing, press materials, releases, articles, promotional copy); Informational webinars; Internal communications; Market Research; Media contacts; Media relations/placement; Media training; Marketing communications; Newsletters; Policies and procedures; Program development and Public outreach.
SegMark anticipates, analyzes and interprets the public’s opinion, attitudes and issues that may impact, for good or bad, the plans and operations of your company. We work with you on courses of action and communication. Constant research and evaluations are key processes in our campaigns in order to achieve the public understanding necessary to the success of your goals.
Advertising is saying you’re good. PR is getting someone else to say you’re good.
A major part of our business is assisting your business with your day-to-day marketing. And best of all, it's a la carte so you use and pay only for the services you want, or, as an alternative, you can put us on a small retainer so we are at your beck and call, and you then pay only for projects we implement for you. Yet we are always a phone call away for any questions, concerns, advice you may require.